Hi there, I am Choon Yip, or you can call me Backup. Weird? Don’t worry about that, that is the value I want to bring to the world, always giving a support when needed, and all my friends are love to call me by that. =)
Talk to my profession, I am a fresh Mass Communication player specially on Public Relations. The reason I choose this field is that I love to see the world and understand it by using different angle and perspective, and this industry allow me to communicate with others and convey the true message to them. I believe that is another way to contribute to the society – by not create more chaos but creating love and mutual understanding.
Social media (SM) is everywhere and many types today. Along with the development of SM, everyone can be journalist and you can get basically every information from the social media. Therefore, people spending more time on SM for information and entertainment day after day. As a 90’s and PRs, I am good in social media technology, able to adapt in the fast change of social media and has studied about the trend of social media marketing, more precisely, influencer marketing and Big Data.
To achieve a good social media marketing, we have to get the user’s information for example browsing habit, purchase habit so that to convey the right message to the right person. To do so, understanding of Big Data becoming a skill and knowledge that must grasp on.
After that, in order to draw closer the distance between the brand and user, Social Media Influencer Marketing can be used to promote the brand or product itself by posting photos or information on their page as they have a wide publicity and huge followers. Be aware, always find the correct influence in term of the true category they are good and focus on to avoid failure.
If you are confident on me, feel free to contact me on 01X-XXXX XXXX.
You can also see my profile on my Linkedin: https://www.linkedin.com/in/lee-choon-yip-4009b9189/ and Twitter: https://twitter.com/BackupLee
My PR Life's Log 